eNewsWire

Email Marketing has become increasingly popular through the credit crunch because it is quick and cheap to deploy. Traditionally email marketing has only been accessible to large enterprises however as technology progresses email marketing is becoming more affordable to the small business, aided by the introduction of on-demand services such as Swiftpage.

Nik Smith, Marketing Manager at DMC Software said, “Email marketing has rapidly replaced direct mail, so for small businesses to remain competitive they need to have an email marketing solution in place. With Swiftpage professional looking HTML emails are easy to create and what’s more, you only pay for what you use.”

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Extravision ltd , a digital and email marketing company, today announced that it is in the process of completing all the necessary requirements to have McAfee SECURE(TM) on its client application sites, evreports.com and evmessenger.com.

McAfee tests and certifies on a daily basis that evreports.com and evmessenger.com passes a set of security scans and exhibit no vulnerabilities, dangerous content or links that could expose client’s computer and personal data to malicious use. Read more…

Knexus Digital, the digital marketing resource, has launched a B2B Email Marketing programme to help marketers stay competitive with cutting-edge insights. These insights are tailored to assist marketers with market intelligence to achieve a high rate of B2B email deliverability with a focus on industry benchmarks.

This programme of content is delivered by Knexus expert, Ed Weatherall (Concep), who will take questions live online and provide includes valuable expert insights via case studies.

Knexus Digital Product Manager Ashmi Ahluwalia commented ‘The Knexus 2009 B2B Email Marketing programme equips marketers with unique know-how on acquisition and retention capabilities via B2B channels, how deliverability is best achieved as well as upsell, cross-sell and sales strategies via the inbox. These insights separate market leaders from everyone else’. Read more…

Despite doubts over the effectiveness of email-marketing, industry experts DMC Software Solutions are urging companies to invest in E-Marketing. If email campaigns are targeted correctly with good content it is still a worthy investment.

As the number of companies using email marketing has increased its effectiveness has declined. Swamped by unsolicited messages, irritated by irrelevant content and wary of emails containing viruses the percentage of emails being opened has reduced to an all time low.

Furthermore spam filters and fire walls are becoming ever stricter, letting fewer and fewer emails through. In percentage terms email marketing offers only minimal increases over paper based campaigns and with this figure getting ever smaller it is easy to question whether email marketing is worth investing in.

“The simple answer is yes. Despite falling readership it is still possible to increase sales and awareness using Email Marketing,” says Lawrence Ramsay from Sage CRM system specialist DMC Software Solutions.

DMC Software Solutions provides CRM systems and training, as well Sage E-Marketing which can be fully integrated with CRM systems. The combination allows companies to create email campaign directed at an interested audience.

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