eNewsWire

Global SEO sessions will be on the agenda at leading search marketing conference Search Engine Strategies New York, as international search marketing becomes more relevant and important for organisations.

Andy Atkins-Krüger, Managing Director of WebCertain, a specialist multilingual search marketing agency will be on the global search panel in New York, which will look at the key issues involved in effectively developing international SEO campaigns in multiple languages. Read more…

The Search Engine Marketing Professional Organization (SEMPO) this week announced the results of its 2010 Board of Directors election. The 13 newly elected Board members will begin their two-year term on March 18, 2010.

The SEMPO Board of Directors consists of 13 individuals, 7 of which are new to the organizations board and 6 who have been reelected to continue their Read more…

Christmas brand campaign by marketing manager Arnar Reynisson has lead to Keflavik International Airport’s nomination in the category of ‘Best online marketing campaign 2009′ by SVEF.

Arnar Reynisson, Keflavik International Airport’s marketing manager, made use of social media networking channels Facebook, YouTube and Twitter in order to gain a rapport with passengers before they entered the airport. The Christmas brand campaign was essential in gaining customer interest and trust, by focusing on providing outstanding customer service.

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Social Media offers businesses a wealth of opportunities to reach new audiences and engage with customers, but the challenges of running international social media campaigns are preventing many organisations from capitalising on them.

Many companies are falling into the trap of believing that they can take their English campaigns and just translate them into other languages however this approach is ineffective as users in other markets will not relate to them – or understand them if automated translation is used. Read more…

Nokia’s Digital Media Strategy Manager, Steve Capone, is to speak on Global SEM at the International Search Summit in London in May. He will be looking at “How to run a Global SEM Business”: analysing different models for running international search campaigns and demonstrating how to effectively target a global audience.

This will be the sixth International Search Summit and is taking place on 13th May, 2010 at The Barbican in London. It will cover some of the recent developments in international search marketing including mobile search, video optimisation and Twitter.

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WebCertain has announced that it will be holding an International Search Summit in Berlin in June. The Summit will be co-located with Localization World and will be take place on the pre-conference day, Monday 7th June.

The International Search Summit events focus specifically on international and multilingual topics within search and online marketing, making it an excellent fit with the Localization World conference.

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This year’s Reykjavik Internet Marketing Conference and Expo (RIMC) has been scheduled for 12th March and will be offering a 20 per cent discount to Econsultancy members worldwide. The annual event has already gathered a great line-up of speakers from internationally renowned companies such as Ericsson, Microsoft, Econsultancy and many more. The conference will be exploring the possibilities created by employing structured promotional approaches and focused advertising campaigns through the use of Internet and Mobile Marketing and Advertising.

RIMC 2010 is ideal experience and opportunity for anyone who works in, or is interested in, business on the Internet. The conference will appeal to marketing and advertising people, web editors, sales and marketing managers as well as directors of small and large businesses. Read more…

Webcertain’s Andy Atkins-Krüger has been nominated for a SEMMY award for his post The Top 10 Pitfalls of International SEO, which was published on TopRankBlog.

The SEMMY awards were created in 2008 to recognise the excellent content written within the search and online marketing industries and nominees are selected by a committee of experts who monitor and collect articles across the year.

The nominees will be whittled down to 5-6 finalists in each category by a separate group of search marketing experts and then the public will be able to vote for their favourite. Voting will open on 25^th January for 5 days.

There are 30 nominations in the SEO category from a range of industry renowned names however there is just one international SEO post in the list.

Andy says, “There are so many interesting and insightful SEO posts made every week that it’s very exciting to receive a nomination. It’s especially great to see that international SEO is being recognised as a relevant and individual topic that warrants specific attention and comments. It’s also good to know that people enjoy and benefit from content you are producing.

Other SEMMY categories include PPC, Social Media, Analytics and Copywriting. Visit www.semmys.org for updates on the finalists and to place your vote.

About WebCertain

WebCertain is the one stop shop for all international search marketing needs.

Operating from just one location, WebCertain’s team of native speakers from around the globe works together to create bespoke multilingual online campaigns for its clients.

Combining local cultural and linguistic knowledge with search marketing expertise leads to accurate, effective, relevant campaigns which are guaranteed to improve online performance.

Clients have the opportunity to pick a one-off service from our à la carte menu such as directory submissions, keyword research or page edits, or they can opt for the full service option to receive an account managed, comprehensive search marketing service.

From SEO to PPC, Social Media to Usability, Online PR to Web Development, WebCertain offers the full range of online services. In addition to its online services, WebCertain’s translation arm, WebCertain Translates, provides professional translations and localisation for both on- and offline projects.

For more information on WebCertain’s services, visit www.webcertain.com

Reykjavik 06.01.2010 -The next annual Reykjavik Internet Marketing Conference and Expo (RIMC) has been scheduled for 12th March 2010 and has already gathered a great line-up of speakers from Internationally renowned companies such as Ericsson, Microsoft, CCP Games, Icelandair, Econsultancy and many more. Now in its sixth year, RIMC is bigger than ever with this year’s event showcasing a wider cross section of the industry.

This year’s Reykjavik Internet Marketing Conference will be exploring the possibilities created by employing structured promotional approaches and focused advertising campaigns through the use of Internet and Mobile Marketing and Advertising. The events main themes will be Mobile Marketing and Ecommerce through Internet Marketing. Read more…

The next International Search Summit, a conference focused on the challenges faced by search marketers across worldwide markets will take place at the Barbican Centre in central Londonit has been announced by WebCertain. The event will take place on 13th May 2010.

The International Search Summit is the only search marketing event to focus specifically on international and multilingual search marketing and has previously covered topics as diverse as international keyword research to search in China and Latin America to Russian paid search campaigns.
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