Business guru Seth Godin to speak at ÍMARK marketing event in Iceland
Business guru Seth Godin is set to speak during the upcoming ÍMARK marketing event in Iceland, taking place on Thursday 29th November 2012, at Haskolabio, Reykjavík, Iceland. This will be a special event as Godin rarely give talks outside of the U.S.; in fact, this will be the first time he has given a talk in Europe for over 2 years.
Seth Godin is one of the top 21 speakers for the 21st century by Successful Meetings magazine, Godin draws on his best-selling books, including Linchpin and Free Prize Inside, and years of being a marketing pioneer to bring audiences of all kinds to their feet.
Godin’s most recent book, We Are All Weird, calls for the end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique, albeit sometimes weird, values.
Using real-world examples from extremely successful companies, he reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.
In addition to Seth Godin, Magnus Scheving, the writer, producer and creator of LazyTown, will also be talking during the event.
Additionally, George Bryant, the founding Partner at The Brooklyn Brothers, will be speaking. The Brooklyn Brothers is a company he started in London four years ago to help businesses find more modern and creative ways to connect with today’s changing consumer.
For further details about the IMARK marketing event in Iceland, visit http://imark.is/imark/about-imark/seth-godin-in-iceland/.