eNewsWire

Some of the leading thinkers in search and digital marketing will meet in Scotland this week to explore current and future trends in this fast-paced sector that has changed the media and marketing landscape forever.

Hosted by pioneering digital marketing agency Ambergreen this exclusive conference “Thinking on a Different Level” takes place at the beautiful Dundas Castle on the outskirts of Edinburgh on Thursday 2 April from 11 am.

Tino Nombro, Ambergreen MD comments: “Working across multiple sectors, Ambergreen has a unique insight into the world of search and digital marketing. It is exciting to see such a powerful line up of speakers and we expect the debate that ensues to be challenging and break new ground for the industry.” Read more…

London – 31 March 2009: Search Marketing Expo (SMX) London, the leading event for cutting-edge SEO and PPC tactics, today announced that Brian Fetherstonhaugh, Chairman and CEO of OgilyvyOne Worldwide, will be the keynote speaker at this year’s event.

As one of the World’s most influential marketing executives, Brian will open proceedings on day one of SMX London with a strategic view of how marketing is evolving and the critical role search must play. Brian’s dynamic keynote address, entitled “Search and the evolution of marketing”, will provide an insight into what will happen as the world goes digital in terms of how brands are built and how corporate cultures are created. Delegates will hear how marketing is changing, why consumers are adopting digital much faster than marketers and how to close the gap.

Matthew Finlay, Managing Director, Rising Media said:

“We are delighted to welcome Brian as our keynote speaker at this year’s SMX. Brian is one of the World’s most respected authorities in global marketing. His expertise and passion for search marketing and his success in using digital for brand building and developing cultures is well documented. Delegates will understand why Brian believes that search is “the single most profound change in marketing for over 25 years” and how to maximize the opportunities from digital marketing.”

The Search Marketing Expo (SMX) London takes place at the New Connaught Rooms, London 18-19 May. See www.smxlondon.com.

Programmed by world-renowned search authority Chris Sherman, Internet Marketers and web professionals from around Europe will learn how to grow their business and improve their ROI using cutting-edge techniques and industry best practices in search marketing.

To register go to: www.smxlondon.com or call + 44 7092 047095. Press registration contact: Jackie Bissell, jackie@flapjack.co.uk or call + 44 7710 512617. For sponsorship and exhibition information contact Nick Paul at Rising Media npaul@risingmedia.com

Full Agenda:

http://searchmarketingexpo.com/london/2009/agenda

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media & Rising Media Ltd. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Third Door Media publishes web sites, and produces in-person events and webcasts. Each of the four brands – Search Engine Land, Search Marketing Expo, Search Marketing Now, and Sphinn – fosters continuing education, evolution and engagement for the search community.

About Rising Media

Rising Media Ltd is a professional event producer specialising in Internet-related events and currently produces the eMetrics Marketing Optimization Summits in San Jose, Washington DC, Toronto, London, Munich, Stockholm, Madrid, Mexico City and Sao Paulo, Predictive Analytics World in San Francisco and Boston and, with Third Door, SMX in London, Munich, Stockholm and Toronto.

Media Contact:

Jackie Bissell
PR Consultant
M: 07710 512617
E: jackie@flapjack.co.uk

The announcement by Mallika Sarabhai to contest the Lok Sabha elections of 2009 from Gandhinagar constituency, has been welcomed by a large spectrum of people from within Gujarat and from across the country, and from global Gujaratis.

Her campaign has received endorsement from many grassroots groups, activists and concerned individuals who believe with her that the time has come to bring change in the politics of our country.

Among the letters of support received from eminent personalities, a group led by Justice V R Krishna Iyer, has said, “We support the candidature of Ms Mallika Sarabhai, distinguished danseuse of international renown, for the forthcoming Lok Sabha elections from Gandhinagar, Gujarat. Ms Sarabhai hails from the area, and enjoys considerable reputation among the artistic and cultural fraternity as well as ordinary citizens there. What is more significant, she has waged a spirited and consistent struggle on various fronts— judicial, social, cultural, political— against the forces of communalism and majoritarian extremism in the State since post-Godhara Gujarat carnage in March 2002. Read more…

Searching in better golf equipments and golf accessories online then www.golf247.co.uk will be the one stop destination for your needs. Golf247 is the leading online store with all famous brands in golf. One can have heavy discounts on every golf products. Quality and best price online assured here.

There are hundreds of companies and stores which are engaged in a business of golf equipments both online as well as stores. But to selecting a proper golf clubs and golf equipments which is best fit is up to a person. In the matter of golf equipments they are not the same. Golf equipments for women are different from golf equipments for male and in the case of juniors they are also different. So while making choice of proper golf equipments takes great care. It is also taken into consideration that for what purpose some one wants to play a golf like for pleasure or for enjoyment or as professional player. Golf equipments may not be same for orthodox golf player and unorthodox golf player. So selection of proper golf equipments and golf clubs are matter of taking great care. Now many companies selling golf equipments online. Choosing golf equipments online is now become popular. But when someone purchases any golf equipment online then he or she has to think about the equipments which are right for him or her. One can fine so many online stores which sell golf equipments online. But make the right choice otherwise one can have wrong golf equipment on his hand. This can make his game dull.

If someone is looking for the better online store for golf equipments then golf247.co.uk will be right choice for him. It an online store with difference. One can have high discounts on every branded golf products from Golf247. It is most exceptional online store with all famous brands in golf. It is an authorized retailer of brands like King Cobra, Taylor made, Titliest, Mizuno and many more. It has a large collection of golf clubs and equipments. Golf accessories like golf shoes, golf bags, golf trolley, and golf gloves are also available on www.golf247.co.uk – Online Golf Store. Every month many new popular golf products are included in its stock so one can have latest golf equipments from here.

Lack of after-school communication leads nearly a third (31%) of parents to feel ‘excluded’ which can then lead them to ‘hassle’ their children for information, according to a report commissioned by Becta, to support its Next Generation Learning campaign.

Professor Tanya Byron, child psychologist, who has been commissioned by Becta to explore the issue further offers simple, practical solutions to help improve and enhance communications between parents and children.

Professor Byron’s anxiety management tips for parents include:

• Ask both open and closed questions, noting which method encourages more information from your children.
• Alter the times you ask your children about their school day to find which time they are most open and honest – is it on the walk home from school / over the dinner table / before bed?
• Try talking about your own experiences at school to see if this prompts your children to be more forthcoming about their own day at school
• Experiment with different and creative communication styles including storytelling and note effectiveness
• Get your child to start a diary entitled ‘My Week at School – The Good, The Bad & The Funny’ to encourage your child to give you an overview of what has happened at school during the week
• Ask your child about their day whilst they’re doing an activity they enjoy e.g. playing on the Wii, in the bath, at mealtimes or before bedtime

Technology Matters

For over ten years, Becta has been leading the national drive to ensure the effective and innovative use of technology throughout learning. The benefits of technology in schools are two-fold: making lessons and learning more enjoyable and successful, whilst also keeping parents better informed and involved with their child’s learning.

If your child’s school is engaging with you through technology, you should be able to:
• keep track of your children’s work, curriculum and homework assignments
• view their reports, attendance records and grades at any time of day that suits you
• keep in touch with teachers and other staff via email and text messaging

Becta’s Next Generation Learning campaign is urging parents to talk to their child’s school to find out how technology is already being used and also discuss ways it can help improve day-to-day communications between them and the school in the future.

For more information, click here or contact Laurence Borel at Shiny Red:
laurence.borel@shinyred.co.uk/ 0207 520 9537

Understanding CRM will help users be more efficient, thus enhancing business succession. DMC Software explains how to get the most from your CRM implementation to achieve optimum efficiency.

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It is commonplace for businesses to implement a Customer Relationship Management (CRM) solution expecting a quick fix to all sales process issues, only to be disappointed and dismiss the idea in a quick succession. CRM is more than just software and many businesses, when implementing CRM, fail to realise the importance of a number of key issues. A CRM system is only as good as the data entered therefore it must be part of a wider philosophy and a complete culture within any organisation. .

CRM users can be discouraged by a “Big Bang” approach and hinder their daily working practice, leaving them feeling pressurised into learning a highly complex system and use it correctly from day one. A more gentle approach to implementation should be considered in favour of this, providing users with time to familiarise themselves with a solution ahead of the “go live”date. Read more…

Online marketing professionals from all over the world will come together at the SMX Conference and Expo taking place in London this May.

Search Marketing Expo (SMX) will again be held in London on 18 and 19 May at the New Connaught Rooms, Covent Garden.

The two-day conference and expo will include lively workshop sessions on organic and paid search which will be led by a crop of top international search engine marketing experts. Speakers will discuss a wide range of search marketing topics, including global search marketing, linking, SEO for multimedia and social media networks. Read more…

Latest Young Index results from Young Group show the beginnings of a rising trend; buy-to-let investors appear to be readying themselves for a return to the market as they believe property prices will stabilise and rise during the next 12 months.

Results from the Q1 2009 survey of investor market sentiment show that increasing numbers of residential property investors are considering purchasing additional UK properties within the next 12 months.

London remains the preferred location for investors; 40% are considering buying additional property in the capital – up from 33% in the previous quarter. The trend is not only confined to London, with 24% of investors considering adding UK assets outside of the capital to their portfolios – more than double that of the previous quarter.

The outlook for property prices shows a similar trend, with investors becoming increasingly positive; increasing numbers predict that prices will stabilise and/or rise over the next twelve months. Read more…

What do you do when you turn 50 and find that no one is making feature films for you anymore? Yvonne Deutschman, Ann Cameron and Thereza Snyman decided they’d make a film for themselves. Filming on their low budget feature, The Power of 3, begins in April and will be premiered in London in the Autumn.

Back in 2004 Canadian Ann Cameron, British Director Yvonne Deutschman and South African entrepreneur Thereza Snyman discussed the fact that no-one was making movies for older female audiences

“We realised that no one was making movies for people like us” – Error! Reference source not found. says “so the inevitable question was – what are we going to do about it?”

They turned an original idea into a script, while Yvonne started canvassing support amongst her contacts in the UK. “It was really exciting to talk to people about our concept” says Yvonne. “Women immediately related to the story, became excited about our idea and started asking how they could be involved.“ Read more…

The British Red Cross and the Bonita Trust have entered into a landmark partnership aimed at the development of an online humanitarian education project. The Bonita Trust has provided a £50,000 grant that will see the British Red Cross develop an interactive resource to engage students and teachers across the country on global humanitarian issues.

Announcing the partnership today (Wednesday 25 March 2009), Andy Lloyd, the British Red Cross humanitarian education manager said:

“Our partnership with the Bonita Trust offers an exceptional and positive way for us to reach new key audiences in the education sector. Building on our existing online resources, we are aiming to reach at least 50,000 students and 2,500 teachers by June 2010. This project will excite users to explore aspects of humanitarian education and raise awareness of the situation of vulnerable people.”

The British Red Cross currently offers downloadable lesson plans for citizenship teachers on its website (http://www.redcross.org.uk/education). Last year alone, there were at least 30,000 online downloads of the resources. Additional topical material and audio-visual resources on first aid education, conflict and diversity will be added for the new project. Read more…

In order to meet demand for riding holidays suitable for beginners and novices, as well as experienced riders, Totally Sorted Sports, the leading riding & activity holiday provider on the Costa Tropical has launched a new web site (www.riding-holidays-in-spain.com) to focus purely on riding holidays in Andalucia, southern Spain.

Alongside the new web site launch accommodation availability has been increased with new self catering apartments. Hotel based clients can now also opt for more half board choices, as well as the more traditional bed & breakfast based board arrangements. All accommodation is based in a traditional Andalucian sea side town, so unlike most countryside based riding holidays there is lots to do and see in the evenings.

Early summer bookers are being offered a “Ride and Relax” bonus offer of luxury spa sessions after their riding. Read more…