High-visibility, branded marketing is the hallmark of T-Mobile’s customer campaigns which also extends to its internal communications.
When T-Mobile wanted to promote its training programmes to staff, the campaign had to reflect the key brand quality of ‘simplicity’. Crucially it also had to incorporate both the ‘digit’ system and photographic imagery consistent with the brand’s visual [...]

Popularity: 8% [?]

The upcoming Raphael exhibition at the National Gallery in London required an interactive viral campaign.
As a prelude to the new exhibition ‘Raphael: From Urbino to Rome’, the National Gallery wanted to give friends and patrons a taste of what was coming through an interactive viral campaign.
Templar Downie devised the “Ten Steps to Greatness” campaign based [...]

Popularity: 10% [?]